Google will take firmer action against British businesses that use fake reviews to boost their star ratings on the search giant’s reviews platform. From a report: The UK’s Competition and Markets Authority (CMA) announced on Friday that Google has agreed to improve its processes for detecting and removing fake reviews, and will take action against the businesses and reviewers that post them.

This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeatedly engage in suspicious review activity. Google will also place prominent “warning alerts” on the Google profiles of businesses using fake reviews to help consumers be more aware of potentially misleading feedback. Individuals who repeatedly post fake or misleading reviews on UK business pages will be banned and have their review history deleted, even if they’re located in another country.